Who We Are
EcoSaveEarth (ESE) co-founders, Jeff Dreben (cleantech entrepreneur and life-long environmentalist) and Alex Tilt (social media marketer and outdoor enthusiast) formed EcoSaveEarth to address the rapid shift in consumer consciousness away from toxic herbicides to environmentally friendly alternatives. As evidenced by the recent restrictions that California, Connecticut and many countries (Canada, Germany, The Netherlands, Denmark, France, Brazil, Argentina, Bermuda, Sri Lanka and a growing list of others) have enacted to restrict the use of chemical herbicides, Jeff and Alex founded EcoSaveEarth to bring the leading natural alternative weed control product in Canada to the United States. Our mission is to help protect our families and future generations from the proven health and environmental risks associated with toxic weed control sprays.
Consumers today desire lawn and garden products that are efficacious, organic, safe to use and have minimal impact on the ecosystem. Given the urban water pollution problem that WeedKleen™ helps solve, we welcome your support in advocating for a toxic-free planet for our families.
Co-Founder & President
Jeff has over 25 years of experience in the clean technology space including the direct operation and management of several environmental companies including the natural horticulture company and developer of the EcoSaveEarth organic herbicide. He has appeared on CNN, Bloomberg and CNBC to discuss the importance of developing non-toxic horticultural products for the health and safety of Americans and been featured in a New York Times article on entrepreneurship. Jeff has an Honors BA from Loyola College of the University of Montreal.
Co-Founder & Chief Marketing Officer
Alex is a life long outdoor enthusiast with more than two decades of hands-on experience with startup and non-profit organizations. He is the son of a Teton Valley, Idaho rancher with a deep appreciation for wildlife and wetlands preservation. Building on his passion for e-Commerce and social media marketing, Alex sees the mission at EcoSaveEarth as an eco-friendly way to help educate consumers about the proven risks of toxic chemicals on our health and environment. Alex is a graduate of Harvard College, New York University’s Stern School of Business and Hubspot’s Inbound (Social Media) University.
For over 25 years, EcoSaveEarth co-founder, Jeff Dreben has devoted his career to the organic horticultural industry. Born in Canada, Jeff grew up wondering why he and his friends couldn’t swim in the beautiful St. Lawrence River surrounding the island of Montreal – turns out that at the time 400+ million gallons of sewage and toxic waste per day were being discharged directly into its waters. The shock of that experience drove Jeff to become a committed environmentalist for the rest of his life. By the 1990s, Jeff and his colleagues were busy pursuing a multi-million dollar research program to perfect a natural weed control spray made from the main ingredients of vinegar and lemon juice. The result was a formula that became Canada’s leading natural weed control spray.
Fast forward two decades:
U.S. consumers are awakening to all matter of news outlets, social media and blogs advocating for weed control safety – pointing to scientific evidence demonstrating the risk that chemical herbicides pose for children, pets and the planet. This consumer pressure has led the State of California to require glyphosate based weed control sprays be labeled as “carcinogenic” and other states to begin restricting their use along roadways and in public parks and schools. It was then that Jeff and his EcoSaveEarth co-founder and fellow environmentalist, Alex Tilt – a seasoned entrepreneur and social media marketer – had confirmation that after months of planning, it was time to launch their company based in Lake Worth, FL to manufacture and sell their new and improved products based on vinegar and citric acid (found in lemon juice) as their key ingredients.