Non-GMO Project-Verified, Non-BPA Liner, and No High Fructose Corn Syrup Among the Changes


, in a show of commitment to providing the highest-quality fruit products for today’s highly-informed, health-conscious consumer, is proud to roll out several key changes to the labels for its retail line. Starting with the company’s 2016 harvest, all fruit and ingredients sold in cans as well as Pourable Fruit have been Non-GMO Project Verified, meaning that they are produced in compliance with the rigorous Non-GMO Project Standards. Likewise, canned Oregon Fruit from the 2016 harvest will start being packaged in cans without a Bisphenol A (BPA) lining. The new labeling is expected to hit grocery shelves approximately by year’s end.

“Today’s customer is a thorough label-reader, and as an 81-year-old company, it is crucial that we maintain and build upon the brand trust we have built…