The average cost of a wedding in the United States is more than $26,000, and more than $1,200 of that is spent on flowers. On a day when a bride needs something old, something new, something borrowed and something blue, a new startup is offering all of the above – at a discount.
Renee McKiernan wasn’t planning to have flowers at her wedding.
“The cost of weddings is astronomical… the thing with the flowers is, they are beautiful, they are one of the biggest expenses of a wedding, and they’re so wasteful,” McKiernan said.
That is, until she heard about Bloomerent, an online marketplace that pairs up people willing to share centerpiece arrangements to save a few bucks, reports CBS News’ Meg Oliver.
The first bride picks out her flowers and gets a 10 percent discount for sharing them with a second bride. That second bride saves 40 to 60 percent by using those same flowers a day or two later. In between events, the florist freshens and spruces them up.