
Cheerios’ beloved mascot, Buzz the Bee, has disappeared from the boxes of Honey Nut Cheerios to serve as a stark reminder that the world’s bee population is gradually nearing its end.
(Photo : Justin Sullivan/Getty Images)
Cheerios’ beloved mascot, Buzz the Bee, has disappeared from the boxes of Honey Nut Cheerios to serve as a stark reminder that the world’s bee population is gradually nearing its end.
“Buzz is missing because there’s something serious going on with the world’s bees. Bee populations everywhere have been declining at an alarming rate, and that includes honeybees like Buzz,” posted Cheerios.
The removal of Buzz the Bee from its cereal package also promotes Cheerios’ call-to-action. The company teamed up with Veseys Seed to send out 100 million wildflower seeds. Cheerios is encouraging people to plant the seeds to help the bees restore their normal population.
“The fruits…