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plastic free aisle campaign with a plastic planet

Most supermarkets have a ‘free from’ aisle. You’ll find gluten free, lactose free and dairy free goods to suit every diet.

But what about people who are trying to put their bin on a diet; wouldn’t it be great to see a Plastic Free Aisle!

Sound too far-fetched? Well, a group of passionate individuals are on a mission to see a plastic free aisle in every supermarket and you’re invited to help.

Founders Sian and Frederikke created ‘A Plastic Planet’ because they believe enough of us want to shop without once-use plastic packaging. And they’re aware that supermarkets and brands respond to consumer choice.

According to scientists, it requires only 10% of a population to be consistent and committed to an idea, before it becomes inevitable that it will eventually become the prevailing opinion of the entire group.

And I know you’re already committed to the idea of a world where we value our resources, think before we throw something away and try and shop with…