In recent years, public awareness campaigns have aimed to inform consumers of the presence of genetically modified organisms (GMOs), but stopped short (so far) of eliminating them. According to Mintel Reports, consumers do not avoid GMOs on quite the same level as artificial preservatives, flavors and sweeteners. That said, sizable portions of Baby Boomers (34%) and Millennials (29%) are actively avoiding genetically modified foods.

According to Mintel’s Free From Food Trends, GMO-free is the top issue for 13% of consumers who purchase any free-from food. By contrast, 27% rank “trans fat-free” as the most important…