The Rainforest Alliance and the sustainable farming organisation, UTZ, are merging. While the former conserves dwindling forest resources, UTZ derives from a Guatemalan (Mayan Quiché) organisation that produced sustainable coffee. Together, it would seem business and community action could be improved to benefit farmers, the environment, both business and consumer!
In countries where forest remains, farmers have been conserving natural resources in some ways for many generations. To grow crops sustainably has generally been the aim of small farmers who belong to their land, unlike the profit oriented companies who have been stripping natural resources. By 2019, new standards of true sustainability will be in effect on…
