73. It may not be one of those milestone-like numbers, but it still feels great to have been howlin’ and a prowlin’ for 73 years, reminding you that “Only You Can Prevent Wildfires.”

These last few years we’ve all seen how social media can make a huge impact. #TeamSmokey is no different. You’ve tweeted me when you’ve run into me at a state fair or in a parade. You’ve tagged me on Instagram when you’ve seen one of my roadside wildfire prevention signs. And you’ve created a vibrant and growing community on Facebook, always willing to reshare my wildfire prevention tips.

#TeamSmokey spans generations, from old-timers who might’ve seen me in my younger days at the National Zoo, all the way to young, whippersnapper millennials who can emoji faster than my bear paws can for sure. So I wanted to do something special for all of you social media friends this year. Consider it my “birthday present” to all of you.